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Initially, it was made with 25ml of espresso and 100ml of milk whipped with steam. The modern-day cappuccino was invented in Italy during the 1900s. Therefore, roasters and cafés should focus on the quality of their takeaway offerings, as it can help increase coffee sales. Close to a quarter revealed they would use a coffee delivery service if it were available. Research reveals almost 70% of respondents have downloaded a café loyalty phone application in the past year.Īdditionally, a third of respondents have purchased a beverage via “click and collect” over the same period. The “click and collect” option has directly increased takeaway coffee sales. In fact, almost 60% of respondents would buy beverages from a drive-thru if the option was available.įurthermore, there has been an increase in online sales such as coffee subscription services or “click and collect” options. This can be done through new sales opportunities, including a focus on cafés within local neighbourhoods, and those offering drive-thrus.
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In the UK, many independent cafés have almost recovered their pandemic losses and expect to grow their revenue as restrictions lift. The good news is coffee sales are bouncing back.
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The Covid-19 pandemic had a massive impact on the frequency and nature of specialty coffee consumption.